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Communications Report 2012

posted Oct 9, 2012, 3:59 PM by Reid Serozi   [ updated Oct 25, 2012, 1:06 PM ]
As of September 2012.


E-Mail Newsletter

  • Email Newsletters started 8/2011
  • 445 subscribers
  • 45 email campaigns sent to date
  • Average open rate per email campaign: 28%
  • Average 3 new subscribers and 1 unsubscribe per month
  • Newsletter Author: Reid Serozi
The MCAC Email Newsletter list is a moderated email which provides occasional announcements regarding items of interest to the MCAC. The email is published by volunteers.

Top five email campaigns:

  1. Possible suspect sought in Cameron Village fatal shooting - 43.3% open rate, 192 opened
  2. Peace Street Towns Comes to Corner of Person and Peace Streets - 40.4% open rate, 180 opened
  3. PUBLIC NOTICE: yard for towed, wrecked, or disabled vehicles spaces #1 - 40.0% open rate, 177 opened
  4. June 2012 FYI - 38.6% open rate, 173 opened
  5. Oktoberfest 2011 - 37.9% open rate, 131 opened

Usage: How citizens are digesting email newsletters:


Reconmendation

  • Open the system to other leaders to contribute content
  • Develop an approval process before an email is sent to the public.



Google Group

  • Group started 2/2005
  • 457 members
    • 132 Digest members
    • 329 Direct Email members
    • 15 moderated members
  • 3259 email (topics) posted
The Mordecai CAC "Community" Google Group is open to anyone living or owning property within the boundaries of the Mordecai Citizens Advisory Council.   info.

Recommendation 

  • Introduce threaded conversations to allow more intimate discussions between neighbors without "spamming" all members. See example of a threaded discussion happening in the Oakdale Neighborhood Facebook Group. 
  • Who's Who? Associate a real name, address or simple profile with a post to the community. See example of an email to the Google Group.
  • Reduce moderation efforts (volunteer hours), which involves approving new members and moderating users not following the guidelines.
  • Pilot a social networking sharing site geared towards neighborhoods. For example, NextDoor.
  • Reach out to Google about these enhancements features.



Facebook

The MCAC sponsors a Facebook Fan page. Content is posted by volunteers/admins.

Most popular posts

  • August Ice Cream Social 2012 Photos
  • "Yup, Former Rosie’s Plate Building to Become a Pub."
  • "John Butler with Fonville Morisey has announced that Roland Gammon, a well-known developer in Raleigh has a contract on the "grassy lot" at the corner of Person and Peace Streets across from Krispy Kreme.."

Usage


Recommendation 

  • Introduce more real time news about the community. Encourage people to send in content, photos and ideas. Transform the FB page into a Community Wall.
  • Develop posting guideliness similiar to the Google Group. Make sure the content is specific to the Mordecai Community and not just anything downtown Raleigh.
  • Introduce a weekly "Where's this photo from" contest?
  • Encourage promotional / advertising posts by members (not the admin) to the Facebook page.



Twitter

  • Followers 23
  • Posts 79
Right now, the twitter feed is mainly generating "news" for the Mordecai CAC web site.

Recommendation 

  • No recommendations at this time.



QR Codes (Yard Signs and Printed CAC Newsletter)

  • Started 7/2011
  • 67 Scans

Usage





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