Communications Report 2012

Post date: Oct 9, 2012 10:59:59 PM

As of September 2012.

E-Mail Newsletter

• Email Newsletters started 8/2011
• 445 subscribers
• 45 email campaigns sent to date
• Average open rate per email campaign: 28%
• Average 3 new subscribers and 1 unsubscribe per month
• Newsletter Author: Reid Serozi

The MCAC Email Newsletter list is a moderated email which provides occasional announcements regarding items of interest to the MCAC. The email is published by volunteers.

Top five email campaigns:

1. Possible suspect sought in Cameron Village fatal shooting - 43.3% open rate, 192 opened
2. Peace Street Towns Comes to Corner of Person and Peace Streets - 40.4% open rate, 180 opened
3. PUBLIC NOTICE: yard for towed, wrecked, or disabled vehicles spaces #1 - 40.0% open rate, 177 opened
4. June 2012 FYI - 38.6% open rate, 173 opened
5. Oktoberfest 2011 - 37.9% open rate, 131 opened

Usage: How citizens are digesting email newsletters:

Reconmendation

• Open the system to other leaders to contribute content
• Develop an approval process before an email is sent to the public.

Google Group

• Group started 2/2005
• 457 members
  • 132 Digest members
  • 329 Direct Email members
  • 15 moderated members
• 3259 email (topics) posted

The Mordecai CAC "Community" Google Group is open to anyone living or owning property within the boundaries of the Mordecai Citizens Advisory Council. info.

Recommendation

• Introduce threaded conversations to allow more intimate discussions between neighbors without "spamming" all members. See example of a threaded discussion happening in the Oakdale Neighborhood Facebook Group.

• Who's Who? Associate a real name, address or simple profile with a post to the community. See example of an email to the Google Group.

• Reduce moderation efforts (volunteer hours), which involves approving new members and moderating users not following the guidelines.
• Pilot a social networking sharing site geared towards neighborhoods. For example, NextDoor.
• Reach out to Google about these enhancements features.

Facebook

• https://www.facebook.com/MordecaiCAC
  • Started 3/2010
  • Total Likes 312
  • Facebook Admins / Authors: Reid Serozi and Dana Deaton

The MCAC sponsors a Facebook Fan page. Content is posted by volunteers/admins.

Most popular posts

• August Ice Cream Social 2012 Photos
• "Yup, Former Rosie’s Plate Building to Become a Pub."
• "John Butler with Fonville Morisey has announced that Roland Gammon, a well-known developer in Raleigh has a contract on the "grassy lot" at the corner of Person and Peace Streets across from Krispy Kreme.."

Usage

Recommendation

• Introduce more real time news about the community. Encourage people to send in content, photos and ideas. Transform the FB page into a Community Wall.
• Develop posting guideliness similiar to the Google Group. Make sure the content is specific to the Mordecai Community and not just anything downtown Raleigh.
• Introduce a weekly "Where's this photo from" contest?
• Encourage promotional / advertising posts by members (not the admin) to the Facebook page.

Twitter

• Followers 23
• Posts 79

Right now, the twitter feed is mainly generating "news" for the Mordecai CAC web site.

Recommendation

• No recommendations at this time.

QR Codes (Yard Signs and Printed CAC Newsletter)

• Started 7/2011
• 67 Scans

Usage