posted Oct 9, 2012, 3:59 PM by Reid Serozi
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updated Oct 25, 2012, 1:06 PM
]
As of September 2012.
E-Mail Newsletter- Email Newsletters started 8/2011
- 445 subscribers
- 45 email campaigns sent to date
- Average open rate per email campaign: 28%
- Average 3 new subscribers and 1 unsubscribe per month
- Newsletter Author: Reid Serozi
The MCAC Email Newsletter list is a moderated email which provides occasional announcements regarding items of interest to the MCAC. The email is published by volunteers. Top five email campaigns:- Possible suspect sought in Cameron Village fatal shooting - 43.3% open rate, 192 opened
- Peace Street Towns Comes to Corner of Person and Peace Streets - 40.4% open rate, 180 opened
- PUBLIC NOTICE: yard for towed, wrecked, or disabled vehicles spaces #1 - 40.0% open rate, 177 opened
- June 2012 FYI - 38.6% open rate, 173 opened
- Oktoberfest 2011 - 37.9% open rate, 131 opened
Usage: How citizens are digesting email newsletters:Reconmendation- Open the system to other leaders to contribute content
- Develop an approval process before an email is sent to the public.
Google Group- Group started 2/2005
- 457 members
- 132 Digest members
- 329 Direct Email members
- 15 moderated members
- 3259 email (topics) posted
The Mordecai CAC "Community" Google Group is open to anyone living or owning property within the boundaries of the Mordecai Citizens Advisory Council. info.Recommendation - Introduce threaded conversations to allow more intimate discussions between neighbors without "spamming" all members. See example of a threaded discussion happening in the Oakdale Neighborhood Facebook Group.
- Who's Who? Associate a real name, address or simple profile with a post to the community. See example of an email to the Google Group.
- Reduce moderation efforts (volunteer hours), which involves approving new members and moderating users not following the guidelines.
- Pilot a social networking sharing site geared towards neighborhoods. For example, NextDoor.
- Reach out to Google about these enhancements features.
FacebookThe MCAC sponsors a Facebook Fan page. Content is posted by volunteers/admins. Most popular posts- August Ice Cream Social 2012 Photos
- "Yup, Former Rosie’s Plate Building to Become a Pub."
- "John Butler with Fonville Morisey has announced that Roland Gammon, a well-known developer in Raleigh has a contract on the "grassy lot" at the corner of Person and Peace Streets across from Krispy Kreme.."
Recommendation - Introduce more real time news about the community. Encourage people to send in content, photos and ideas. Transform the FB page into a Community Wall.
- Develop posting guideliness similiar to the Google Group. Make sure the content is specific to the Mordecai Community and not just anything downtown Raleigh.
- Introduce a weekly "Where's this photo from" contest?
- Encourage promotional / advertising posts by members (not the admin) to the Facebook page.
TwitterRight now, the twitter feed is mainly generating "news" for the Mordecai CAC web site. Recommendation - No recommendations at this time.
QR Codes (Yard Signs and Printed CAC Newsletter)
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