Communications Report 2012

Post date: Oct 9, 2012 10:59:59 PM

As of September 2012.

E-Mail Newsletter

    • Email Newsletters started 8/2011
    • 445 subscribers
    • 45 email campaigns sent to date
    • Average open rate per email campaign: 28%
    • Average 3 new subscribers and 1 unsubscribe per month
    • Newsletter Author: Reid Serozi

The MCAC Email Newsletter list is a moderated email which provides occasional announcements regarding items of interest to the MCAC. The email is published by volunteers.

Top five email campaigns:

    1. Possible suspect sought in Cameron Village fatal shooting - 43.3% open rate, 192 opened
    2. Peace Street Towns Comes to Corner of Person and Peace Streets - 40.4% open rate, 180 opened
    3. PUBLIC NOTICE: yard for towed, wrecked, or disabled vehicles spaces #1 - 40.0% open rate, 177 opened
    4. June 2012 FYI - 38.6% open rate, 173 opened
    5. Oktoberfest 2011 - 37.9% open rate, 131 opened

Usage: How citizens are digesting email newsletters:

Reconmendation

    • Open the system to other leaders to contribute content
    • Develop an approval process before an email is sent to the public.

Google Group

    • Group started 2/2005
    • 457 members
      • 132 Digest members
      • 329 Direct Email members
      • 15 moderated members
    • 3259 email (topics) posted

The Mordecai CAC "Community" Google Group is open to anyone living or owning property within the boundaries of the Mordecai Citizens Advisory Council. info.

Recommendation

    • Introduce threaded conversations to allow more intimate discussions between neighbors without "spamming" all members. See example of a threaded discussion happening in the Oakdale Neighborhood Facebook Group.
    • Who's Who? Associate a real name, address or simple profile with a post to the community. See example of an email to the Google Group.
    • Reduce moderation efforts (volunteer hours), which involves approving new members and moderating users not following the guidelines.
    • Pilot a social networking sharing site geared towards neighborhoods. For example, NextDoor.
    • Reach out to Google about these enhancements features.

Facebook

The MCAC sponsors a Facebook Fan page. Content is posted by volunteers/admins.

Most popular posts

  • August Ice Cream Social 2012 Photos
  • "Yup, Former Rosie’s Plate Building to Become a Pub."
  • "John Butler with Fonville Morisey has announced that Roland Gammon, a well-known developer in Raleigh has a contract on the "grassy lot" at the corner of Person and Peace Streets across from Krispy Kreme.."

Usage

Recommendation

    • Introduce more real time news about the community. Encourage people to send in content, photos and ideas. Transform the FB page into a Community Wall.
    • Develop posting guideliness similiar to the Google Group. Make sure the content is specific to the Mordecai Community and not just anything downtown Raleigh.
    • Introduce a weekly "Where's this photo from" contest?
    • Encourage promotional / advertising posts by members (not the admin) to the Facebook page.

Twitter

    • Followers 23
    • Posts 79

Right now, the twitter feed is mainly generating "news" for the Mordecai CAC web site.

Recommendation

    • No recommendations at this time.

QR Codes (Yard Signs and Printed CAC Newsletter)

    • Started 7/2011
    • 67 Scans

Usage